MORE VIDEOS HERE: TUMI
To get all 19, we partnered with Tribeca Films Festival and gave up-and-coming student directors the opportunity to pitch and create their own perfect journey film with the 19 Degree bag. All 19 films premiered at Tribeca Films Festival including a custom-made experience that tied all 19 films together.
https://tribecafilm.com/studios/19-degree
The entire campaign included digital, social, print, OOH, and experiential.
OOH / PRINT
