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With the help of a heroic free range chicken, Reebok encourages people to break free from monotonous,

unmotivating fitness routines and take on a more inspiring approach to fitness.

Developed print and a whole new design language for reebok.

REEBOK BACON

Many CrossFit athletes follow the Paleo diet. So to engage with them during the CrossFit games, we gave cross fitters their favorite Paleo-friendly snack—bacon.

And for the first time ever, a sporting goods company went into the bacon business. We even made a Reebok Bacon Food Truck to accompany the CrossFit games.

Awards: GRAND CLIO

Press: FastCo