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We were tasked to come up with a campaign for Modelo’s new line of drinks called The Chelada. We wanted to create a campaign that felt contemporary and visually vibrant without departing too far from the core make up of the iconic Mexican beverage. From there, we came up with “Bring the Sabor” aka “Bring the Flavor”, a rallying cry to all party goers and beverage indulgers to bring the flavor no matter where they go.

“Bring the Sabor” :30

“Keep it Real” :15

“Make an Entrance” :15