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Carrie Underwood signed as BodyArmor’s first non-traditional athlete. A little surprising. But once you get to know Carrie, you’ll find out she’s so much more than a mega-country singer. To launch BodyArmor Lyte, a new lower calorie sports drink, we introduced Carrie to James Harden and the BodyArmor family by taking them on an Edgar Wright inspired ride through Carrie’s day.